William Eaton built his first guitar as an apprentice to John Roberts at the Juan Roberto Guitar Works in 1971. A continued friendship evolved into discussions about a new venture. In 1974 William wrote a business plan for a guitar making school, while acquiring an MBA degree from the Stanford Graduate School of Business. The plan became the blueprint for the Roberto-Venn School of Luthiery, which John, Bob, William, and Bruce Scotten incorporated and founded in 1975. William added new elements of stringed instrument design and innovations, and has created multi-stringed, one-of-a-kind instruments at the school since 1976. His innovative instruments and harp guitars have appeared in exhibits, magazines, books, museums and posters. Eaton is a four-time GRAMMY nominee, records with Canyon Records, and tours nationally.